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AJ Fordham Sports







  • Website Development
  • Responsive Design
  • Website Maintenance
  • SEO
  • E-Pos Integration
  • Video Production
  • Graphic Design

About AJ Fordham Sports

AJ Fordham Sports has gone on to become one of the most trusted cricket brands around. Founded in 1987, they have now established an international presence. They aim to deliver high quality and professional service to their customers by providing everything cricket. All the staff at AJ Fordham Sports have experience in the cricket field, and are therefore well educated and can give you great advice on all products.

The company is not only a sponsor but also a supplier for two of the largest clubs in the UK; Spencer Club and Wimbledon Club. AJ Fordham Sports continues to be one of the leaders in their industry.

However, not only do they supply cricket equipment and clothes. They also have a wide range for rugby, hockey and tennis supplies.

After working with one of our previous clients, the directors of AJ Fordham Sports found out about Snob Monkey. They approached us with the project of redoing their website. AJ sports previously had an existing website, but they were not happy with the results. It was non-responsive and non-mobile friendly, which meant there was a poor user experience for those customers accessing the site from both laptop and mobile devices. The business had outgrown its current website and needed a fresher and more engaging look.

The Project

The old website was complicated and outdated – it did not fulfil their needs anymore. That is why we had to take it to a whole new level.

For AJ Fordham Sports, we created a clean and simple layout. The menu gives the visitor a good overview of what the company has to offer. This makes their search much more efficient. The design of the website is easy-going and clean, but adding custom plugins helps retain the attention of visitors. With sports themed backgrounds and vibrant colours, users get in the right feelings while browsing the website. The design of their website is responsive, meaning that the layout remains user friendly on any device.

The website also includes an online shop to purchase their products from the comfort of your own home. They even offer a kit builder function, which allows you to find the right products you are your kit in case that you are not able to get an in-person consultation at their shops. Nowadays, and certainly during times such as the COVID-19 pandemic, we consider E-Commerce websites a must-have for every retailer.

For the owners, it was crucial to make the inventory system as easy as possible. That is why, when creating the online shop we connected their stock system with the shop aka E-Pos integration. With this solution, they never have to worry about updating their stock online as it is directly connected to their inventory system.

After finalising the project, due to the amazing teamwork between both companies, we then also took over the maintenance of the website as well as their SEO. Shortly after, we were also in charge of their video production and graphic design.

Their maintenance package includes; monthly backups, small to minor changes to the website, plugin updates and stock updates.

To get the website out there, AJ Fordham Sports signed up for our SEO package. We researched the industry to find out what people are looking for. To get the best results, we additionally researched with trusted keyword planner tools such as the Google Keyword Planner. Since taking over their search engine optimization, AJ Fordham Sports has obtained an increased amount of organic traffic to their website.

AJ Fordham Sports is all about creating connections with their clients. To keep the personal touch as a business, they decided to start uploading videos of them and their staff explaining the products they offer. The video recording, directing and editing is all in hands of Snob Monkey. We meet our clients on a regular basis to create content for their customers. Furthermore, we created multiple graphics for their products.

The Results

The business owners are more than happy with the results. We continue working together on a regular basis. AJ Fordham Sports is one of the leaders in their field and it does not look like they will give up that position any time soon.


Brilliant company to deal with! Extremely responsive to all requests and always willing to go the extra mile. Would highly recommend.

Abid Jafri, CEO at AJ Sports

Digital marketing agency