Do you want to boost your start-up company with Digital Marketing methods? Don’t know which Digital Marketing methods are effective? In this blog, we will tell you which Digital Marketing methods are the most important for your Start-Up business.
1. Email Marketing
Even though e-mail marketing was predicted to die in the marketing world, e-mails are still delivering Return on Investment (R.O.I.) to marketers. Recently, Demand Metric and the Data & Marketing Association (DMA) conducted a survey, which concluded that e-mail marketing had an ROI of 122%. This is four times higher than the other marketing channels, which were also analysed. These channels included: paid search, direct mail and social media. Which company wouldn’t want a marketing strategy like this? And the best thing about using e-mail marketing is that it doesn’t cost you loads of money either.
2. Social Media Marketing
These days, mostly everyone uses some sort of social media. This is a huge opportunity for companies as social media is now one of the most powerful digital marketing tools that are currently being used.
The most important thing about social media marketing is to find the right platform to use. If one company has a very big success on a certain social media platform, for example, Instagram, it will not mean that you will get the same success. Before you go on these social media platforms, it is important to understand what your target audience wants. Understanding who your target audience is will be the first step for you to create your social media platforms.
Each different social media platforms offer different things for your company. This is why researching and looking into each of them will benefit you and your company. Not every company needs all of the different social media platforms. Pick the social media platforms that are relevant to your business and social media platforms your company can benefit from using. For example, if you are trying to reach other businesses, LinkedIn and Facebook are one of the top social media platforms you can use. If you are trying to connect with the general public, Instagram, in some cases, would be a good fit for your company.
3. Pay-per-Click Marketing
Pay-per-Click (PPC) marketing is a method to attract customers through Search Engine Advertising (SEA). PPC is a really good tool to create a sales-ready lead. With PPC, you only pay the publisher (any search engine of your ad when someone clicks on your advert.
You’ll see your PPC campaign at the top of the search engine. You can do PPC with every search engine you want (e.g. Google, Bing), and how many you want.
Here is an example of what your campaign will look like:
Once you’ve created your campaign, you will be able to check and manage them regularly to make sure the campaign is still effective. You should make sure the following adjustments to optimise your campaign:
- Add PPC Keywords: Grow the reach of your PPC campaigns by adding keywords that are relevant to your business.
- Review Costly PPC Keywords: Review pricey under-performing keywords and delete them if needed.
- Refine Landing Pages: Make sure you don’t send all your traffic to the same page. Modify the content and calls-to-action (CTAs) of your landing pages to boost conversion rates.
4. Search Engine Optimisation (SEO)
If you are looking for a quick-fix marketing technique, Search Engine Optimisation (SEO) isn’t one of them. SEO may be a long digital marketing technique but it can be the most rewarding one. SEO helps you get a higher ranking in a search engine (for example Google). By having a higher ranking, you will increase your website traffic due to more people being able to see your website more regularly. SEO not only increases traffic but also builds trust for your potential clients. When your website ends up high in the results on Google, it gives the customer the impression you’re a reputable company.
SEO is very important for Start-Ups to get brand awareness. By ending up high in the results on the different search engines, you will get this brand awareness more easily. There are many challenges for start-ups to get their SEO rankings high. You can avoid these challenges by hiring a professional to help you with your SEO needs. These companies will be able to use SEO techniques that will get your brand across to your target audience.
Digital marketing is very important when you’re starting a business/company. Before you’ll start earning money with your business, you will have to use digital marketing to create for example brand awareness. Of course, there are way more Digital Marketing methods out there. Make sure to find out which one works best for your company and watch your company grow bit by bit.
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Telephone: 0800 368 9336
Written by: Danique de Jong