There are a lot of ways to use Digital Marketing. So we thought we’d give you some things you should definitely do when using Digital Marketing as a strategy:
Always make sure your website offers a great experience for both mobile and computer users.
Since everyone has a smartphone nowadays a good mobile version of your website is definitely no luxury at all. In fact, over 90% of the internet users are using a mobile device (and we’re sure you don’t want to miss out on this audience).
Make sure you optimize your SEO (Search Engine Optimization).
The internet gave customers the opportunity to be able to compare nearly every product they want. With an optimized SEO your company is way more likely to be found by potential customers and your target audience.
Know your customers and know your competitors.
Know your customer’s interests and figure out what they would like to see (more). This will make your advertisements way more effective and you also won’t lose interest of potential customers. It’s also for value to know what your competitors are up to; know what they’re advertising with, their prices at the moment, what they may be doing better etc.
Only post content that is for real value for customers on your blog.
Make sure you only post content that is for real value to your customer. For example: if a potential customer reads the same boring irrelevant stories every time you will simply lose their interest. But if the potential customer reads new relevant stories he or she will be more likely to read more the moment a new post gets online.
Advertise on several social media platforms.
Nowadays a lot more social media platforms are providing companies to advertise on social media against payments. Advertising through social media is one of the most effective ways to advertise because companies are able to target the audience they want to target; so that basically means a lot less waste for companies to reach their target audience.
Create a business page for your company and if you already have one then turn it into a business page.
Facebook and Instagram are both providing business pages for example. One of the benefits of having a business page is that you can easily keep track of your following and your audience/views. You can also add your e-mail, phone number and address into your bio if you’d like to.
Try to respond to as much comments/chats from customers as possible.
Try to interact with your customers as much as possible. Customers like to have personal attention and also want to be understood and heard.
Keep your social media accounts up-to-date.
Make sure you’re keeping your social media accounts up-to-date so people can see what the company is up to and most importantly what they can provide the customers.
If you require further help or enquires regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Telephone: 0800 368 9336
Written by Danique Hoogewoonink