These days, there are many benefits of blogging for your business. Are you looking for an easy way to attract new customers? Or do you simply want to increase the traffic to your website? Make sure to keep reading and find out how blogs can help you with this.
1. Increasing Traffic to Your Website with Your Blog
If you deliver quality content which is useful for your audience, this will give them a reason to visit your website regularly. Not only B2C, but also B2B companies see business benefits; more traffic, and also more leads by posting blogs frequently.
Obviously, having more people on your website means having more chances of getting a lead. Make sure the content you create is useful for your audience, and make sure your headlines describe which content is going to follow.
2. Attracting New Customers
Even though creating a blog strategy may take some time of your day, it is really worth it. Think about it this way: what do you do before purchasing a product or service? You probably use a search engine like Google or another search engine to research every buying decision you make, whether they are big or small.
An informative blog will allow your potential customers to research before they make the decision to buy, and contact you whenever they are ready to make the purchase. Here are a few examples:
- A beauty salon can write blogs about the latest beauty trends and write reviews about trending products.
- A restaurant can write about the latest food trends (if they sell these in their restaurant) and review them.
3. Tell and Show What Your Business Can Do
A blog can also be used as a portfolio. For some companies, there is proof required to convince clients to go for their company. A blog is an easy way to show potential clients what kind of results they can expect from your company.
Example of companies who need a portfolio:
- Graphic designers: To show their skills in Graphic Design.
- Personal trainers: To show the results they already helped their clients with.
- Website developers: To show their skills in creating websites.
Aside from showcasing your work within a portfolio, it also allows you to show your expertise within your field. This will make any potential client/customer more inclined to go with your company as you have a lot of blogs that relate to your business.
4. Give your company results even after the blog was posted a long time ago
Even a few weeks, or maybe even a few months after your blog post was released, it can still attract new leads and help you create sales.
This is why keeping your blog up-to-date is important for your business. By having new content published on your blog, it will keep your current readers engaged in what you are posting and it will reach out to new readers. These new readers, who are interested in your blog, might be converted into a potential customer.
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Telephone: 0800 368 9336
Written by: Danique de Jong