Nowadays it seems like everyone has a smartphone. For some of us, it’s even hard to imagine a life without. Studies have shown us that the average time we spend on our phones can be up to 3 hours! Think of all the people that could be easily reached through multiple social media platforms! So why not take advantage of that as a company by using mobile marketing?
What is mobile marketing?
Mobile marketing is a marketing strategy that is being used by companies to target their audience through several social media platforms like Twitter, Instagram and Facebook. The content that is being posted while using this strategy is most of the time with the intention to increase sales and brand awareness; think for example of a giveaway that is being organized or an announcement of a current or coming discount.
What are the benefits of mobile marketing?
Reaching the right audience
Advertising in a good and effective way may not seem as easy as it actually is. A lot of advertisements do reach a big audience but do not reach the actual target audience. Mobile marketing gives businesses the opportunity to reach their target audience by only showing the advertisements to potential customers (by using location-based marketing for example); which can make a huge difference in waste and can make your ads way more effective.
It’s one of the most effective ways of advertising
As I mentioned earlier, studies have shown us that the average time we spend on our phones can be up to 3 hours a day! So that basically means that there are a lot of people out there that can easily be reached by advertising on social media; which makes advertising through social media one of the most effective ways to advertise! And why not take advantage of that as a company?
Most likely to be found by potential customers
Thanks to the internet (and smartphones) customers are able to search and compare the prices and quality of several products to those of other companies, even WHILE they’re shopping. A great SEO (Search Engine Optimization) can help your company to be found by potential customers.
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Telephone: 0800 368 9336
Written by: Danique Hoogewoonink