Some companies want to rebrand their brand after just a couple of years when they have the ‘full picture’ of who they are and what they want to provide to their customers. But there are also a lot of companies who decide to rebrand when their brands have outgrown.
Here are some things you need to think about as you go through the process to rebrand your company:
Start doing research
Before you’re beginning to rebrand your business, you first need to start doing research. Make sure you understand how your customers look to your brand; try to step into their shoes and figure out their way of thinking and most importantly what kind of expectations they have. Given that doing research is a very important aspect of the process of rebranding your company, we definitely suggest you to search for professional help when doing this kind of research.
You need to make sure you’re communicating with all stakeholders
Make sure you’re communicating clearly to the stakeholders about the plans of rebranding you have. You need to do this to prevent any sorts of miscommunication and disagreements. It’s for example for huge value to speak about the following things: timeline, budget, the key objective, Relevant research as to why you’re making the decisions you’re making, Changes in competitive positioning and the Implications for their specific department. By doing this, everyone will be kept informed about what is happening.
Make sure you’re keeping documentation of everything
Make sure you’re keeping documentation on everything you’re doing during the whole rebranding process. It’s crucial to have all the information on paper, just in case something is going wrong.
Planning is key
We suggest you to first start getting your own employees excited about the rebrand. You can do this by doing internal PR campaigns, arranging meetings, sending promotional videos and emails as a way to inform your employees about the rebrand and the changes that will come with it.
After that, you can start informing everyone about the rebrand. You can do this by arranging an external PR campaign. Make sure you’re featuring earned and paid media mentions, send emails to all your client lists and post about it on social media and blogs. Hosting a launch party can also be effective when introducing the rebranding process to clients, employees and the press. So make sure you’re hosting a launch party (or several launch parties), and invite clients, the press and employees. Every brand is unique so that basically means each brand roll-out is different from the rest. We suggest you to hire a professional to help you to get your brand to roll out perfectly!
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Telephone: 0800 368 9336
Written by: Danique Hoogewoonink