How To: Influencer Marketing With a Small Budget
Influencer marketing is a form of marketing where the focus is set on influential people. It identifies the individuals that have influence over the target audience that you want to reach. It is a form of marketing that is very effective, but also can be really expensive – and not every business is willing to spend that amount of money on their marketing activities. But don’t worry, because we have several suggestions on how to use Influencer Marketing without breaking the bank!
Start looking at your own followers
Having trouble with finding the right influencers? Start with taking a look at your own followers! There is a huge change that you will find multiple micro-influencers that are suitable for your company! Get in touch with them and ask them if they are interested in working with you or receiving some products in exchange for a promotional post on Social Media. Given that they are following you, they will probably feel honoured to work with your business!
Find influencers that are matching with the products or services that your business provides
When you are looking for influencers, make sure you are paying close attention to the content that they are creating. The best thing to do is to search for influencers that have already posted about similar products and that are matching your target audience. By working with several influencers that already have posted about similar products, your advertisements will be more effective – because you are targeting the audience that you want to reach!
Make sure the influencers you pick have engaged followers
As an influencer, it’s easy to buy fake followers and likes on the content that they are posting. In fact, a lot of influencers are using fake followers and fake likes. Make sure you are not working with influencers that are buying fake followers and likes because advertising through influencers like this is NOT effective at all! – You won’t be able to reach your target audience!
When you’re searching for an influencer, always make sure that you’re checking the comments in the comment sections; Are people asking questions about the content that has been posted? Are they giving specific responses to the content that has been posted? If yes, that means that the influencer has an engaged following base, which means advertising through them would be effective for your business.
Save money and let your influencers create reusable content
Find influencers that have a great sense of style which is also suitable for your business. You will not only have content you can use to promote your products or services, but you will also be able to reuse the content that already has been created! Doing this could save your company quite a lot of money! But make sure you explain how you will be using the content in the contract with the influencer; otherwise, you probably won’t be able to reuse them or post them everywhere.
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Email: contactus@snobmonkey.com
Telephone: 0800 368 9336
Written by: Danique Hoogewoonink
