Importance of Infographics

Infographics have been gaining popularity over the past few years. They have been widely used amongst businesses and organisations in both digital and print. They are a clear, artistic and effective way of presenting information without using many words. With it being in an image format, infographics are a great way to keep your viewer’s attention. This will be better than losing them halfway through an important topic.

In this fast-paced, modern age, people are inundated with information every day and attention spans are decreasing by the second. Research states the human brain processes images 3 times faster than text. Other research suggests that 40% of people will respond better to visual information than to text form.

It can be difficult for people to get through countless lines of numbers and statistics whether it is online or in print. Infographics are a powerful tool which allows people to read information through the use of visual data, charts and statistics. With the proper use of colour, proportion, and negative space, information can be transformed into memorable, attention-grabbing and even persuasive graphics.

Important things to remember when designing Infographics:

Be Simple:

The point is to condense a lot of data and design a visual solution to interpret it. The design should allow the viewer to easily navigate around the information without being confused. Less is more. Leave “breathing room” for the eye and limit the use of colours. By sticking to a palette of 3-4 colours the design will not get too busy.

Be Universal:

Universal design is important. This means the information can be accessible to everyone. By using recognizable icons and images, an infographic will be understood by many. It is safe to assume that not only savvy internet users recognize most icons. Infographics can take on a language of their own by delivering information in an accessible way.

Be Original:

Whether it be an important political issue, a sales report, or marketing content, each infographic design should be original. Through the creative use of colour, proportion, fonts, images, and text, the design should be unique and grab the attention of viewers. Maintain a cohesive aesthetic with the subject matter and brand image of the organization. Start with a mood board to capture the tone of the message or purpose.

Written By: Amy Massey

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