Importance of Logo and Branding Design
A lot of start-up businesses forget about the importance of the logo, branding and design of the company they want to start.
Logo and Colour
A logo is one of the main parts of your branding process. Two main components of the logo process are thinking about the shape and the colour of your logo. Once you have the basic shape of the logo, then you need to think of what colour you will be using for this. Every colour can be connected with a certain feeling/emotion. This could determine the way you want your brand to represent or what sort o message you want out there.
Examples of Logos:
Red Logo – is associated with fire and blood
What you feel when you see red: active, passionate, emotional, trust, love, intensity, aggressiveness.
Blue Logo – is associated with depth and stability.
What you feel when you see blue: comfort, faith, conservative, understanding, clarity, confidence, calm, trust
Yellow Logo– is associated with energy and joy
What you feel when you see yellow: joy, alive, energic, fresh
Green Logo – is associated with the harmony of nature
What you feel when you see green: calm, relaxed, trust, peaceful, hopeful
Purple Logo – is associated with luxury and royalty
What you feel when you see purple: glamour, power, nostalgia, romantic, introspective
Orange Logo – is associated with happiness and the tropics
What you feel when you see orange: enthusiastic, creative, determined, stimulates mental activity
Black Logo – is associated with formality and night
What you feel when you see black: bold, serious, luxurious
Pink Logo– is associated with feminine
What you feel when you see pink: love, sweetness, warmth, sexuality, nurtured
Brown Logo – is associated with nurturing trait of mother Earth
What you feel when you see brown: reliability, support, dependability
Evolution of Popular Brands
From time to time brands change the way they are branded to the public. This can either be a change of direction from the CEO or the marketing department within the company. Rebranding is very good when you want a new image for your company or if you want to rebrand due to something very similar to a competitor. Here are some examples of companies today that have rebranded themselves over the years.
Pepsi
The original logo was developed in the early 1890s and was considered to be a Coca-Cola copycat with this logo.
Apple
One of the most celebrated logos, the recreated monochrome Apple logo in 1997 helped put the company back in business and spawned the next generation design trend.
IBM
The original IBM logo in 1888 has ‘T’ because back then the company was making analogue ‘tabulating machines.
Nokia
They cannot be any more disconnected. In the 1860s, Nokia was a wood pulp mill by the Nokianvirta River, where it gets its name.
Canon
Now a global brand, Canon is deeply steeped in Japanese culture with the Buddhist Goddess of Mercy appearing in the original logo.
Branding
It takes only seconds for a customer to evaluate and decide whether your brand is for them. When companies have logos and designs across different outlets that don’t match up, it makes consumers feel uneasy and unsure about the brand’s validity.
Branding encompasses your entire customer experience, from your logo to your website and even the way that you interact with your clients.
There are aspects where your brand should be visible in all aspects. These are:
- Print: business cards, internal documents, letterheads, style guides
- Social: logo, photos, branded social posts and interactions
- In-House: signage, office space and atmosphere
- Video: logo bumper animation, company personality, original content
- Web: logo, sliders, images, authentic content, mood, look and feel
- Mobile: mobile-optimised sites reflect the company image.
In today’s world, your brand’s online identity and presence are directly connected to your company’s ROI (return on investment).
Written by: Amy Massey
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