Social Media Impact on Aviation Industry
Social media can have a big impact on the aviation industry and how airlines operate. It gives customers the opportunity to leave feedback.
Social media monitoring helps the flying industry to grow
Through their social media accounts, airline businesses need to deliver accurate data beforehand for passengers. Updates related to last-minute flight cancellations must be advertised through the airline companies’ social media accounts. For instance, the Volcanic eruption in 2010 was advertised via social media which give the passenger enough time to plan their trip accordingly. According to The Atlantic, JetBlue Airways now makes contact with more than 20 people per hour. American Airlines receives more than 4,500 mentions per hour 70 to 80 percent of them on Twitter.
Airline Image
Positive reviews are important. Singapore Airlines, for instance, this company have an incredible Twitter account full of attractive images that all have the Singapore Airlines logo in the right-hand corner at the bottom. It ranks amongst the top 15 carriers worldwide in revenue passenger kilometers and is ranked tenth in the world for international passengers. Singapore Airlines was voted as the Skytrax World’s Best Airline Cabin Crew 2019. Their Twitter account is rich in branding. The airline has an impressive standing for affordable luxury, and this shows through the images of stunning interiors of the airplanes. Not to mention the delicious food that the airline serves up to passengers. Their website can be accessed via the link: https://twitter.com/SingaporeAir/.
Competition and customer behavior
Airlines companies are now trying to get their customer attention by staying on top of trends. Using social platform analytics determines your competitors and keeps a close eye on their strategies. Passengers sometimes could record anything that happens on the airplane Whether someone has kicked off a flight, issues onboard, or engine failure or fire, every trend is on social networking websites. Airlines are grabbing clients’ attention by establishing an instant connection with dissatisfied passengers.
Usually the reaction they get on social media whether it’s positive or negative gives them a real interaction with their customers and that’s what they are looking for grabbing attention whatever the causes are.
To address the “who”
Social media platforms have gone far beyond posting images and thrilling tales. The “who” has become essential for the airline industry. By addressing the who you could get an idea of whom your audience potentially could be. For instance, the Emirates Airlines theme of the Emirates Instagram account is, unsurprisingly, concentrated on the fact they fly pretty broadly everywhere. So they have people in different locations holding up an Emirates banner.
In addition, attractive photographs transport the observer into a dream holiday they want to have. It could be their potential customer. There are many ways to target potential passengers and some industries are trying to comprehend the profile of who has retweeted specific tweets, who shared an image, who wrote a comment, and who directly messaged the company. Social media analytics is beneficial and can track online conversations on public pages to analyse the idea behind them.
These ideas could be Straightforward but it is remarkably sufficient. It almost doesn’t matter how much engagement they have, because this content is long-term and evergreen. Anyone who visits this page cannot fail to be charmed by the content aspect of the airline company. Accept it or not, it is likely a fantastic marketing tool.
Effectiveness Of Marketing In the Aviation Industry 2020
- During the business depression, social media has boosted sales by advertising and encouraging the domestic flights
- More brand awareness
- Promotion for better Sales
- Marketing and Social Media are being used to influence sales in 2020
- Customer Care in 2020 has leveraged the interactions between passengers and the airline’s companies
How Snob Monkey can help you get started
With over 10 years of experience in social media marketing and engagement across all channels, we have all the practice, skills, and techniques you need to boost your profile and gain exposure. Our Social Media Management service takes complete care of your social media presence.
With billions of people on social media globally, understanding how to market on various social platforms has become an integral part of every business’s success.
From Facebook and Instagram advertising to YouTube filming and production, we utilise all social media tools available to ensure your brand reaches high-quality users that are interested in your product or service. Each social media marketing strategy we implement will be based on your brand goals.
As a social media agency, we’ll work closely with you to develop a set of goals and KPIs to measure them by and report back to you monthly with how we’re achieving your objectives.
For more information, check out our website and social platforms using the links below.
