The latest version of Instagram is now available, and it comes with a slew of new features. Instagram’s newest update that was released in October 2021 now includes brand new features for everyone to play around with.
The development of Instagram
Instagram (now owned by Facebook) is a photo and video social networking platform that has been around since 2010 and is still growing. It has become ingrained in the lives of many people, and an increasing number of businesses are incorporating it into their business plans. In 2010, Instagram was only a simple photo-sharing app with 1 million registered users. A decade later, Instagram now has 1.38 billion users worldwide, making it the fourth most popular social media site.
Instagram has added numerous new entertaining features over the years, such as the introduction of ‘Stories’ in August 2016 and ‘Reels’ in August 2020. Many content creators have found that they have been able to grow their accounts and pages through these interactive features.
So, what’s new?
‘Link’ sticker in stories
With the shopping tabs continuously cropping up on our feeds, many people believe that Instagram is slowly becoming an e-commerce app. Instagram’s newest feature, in addition to many other stickers, is the ability to add a ‘Link Sticker’ to stories, which is available to all users, regardless of how many followers they have. This feature has recently become very popular within the app. Many businesses, large and small, have found that being able to directly link products or services to their accounts has been a game-changer. This ‘Link’ sticker could be useful for businesses, social media influencers, and other content creators when promoting a product or service because the link leads you straight to the chosen site.
New metric tools for better Instagram Insights
Instagram Insights was first released in 2016, with the primary goal of providing analytics on account performance. This was good news for Instagram marketers and content creators as it gave them the opportunity to turn Instagram posts into ads directly from the app itself. If you want to maximise engagement with your followers and develop your account, you’ll need to have a thorough understanding of your page. You can now see demographical insights such as who and where the people viewing your content are from using the new metric tools, providing you with a more in-depth analysis of your insights.
What does this mean for social media marketing?
One of the most popular forms of marketing on social media is Influencer Marketing – a content marketing strategy where businesses collaborate with popular expert social media users and promote their products/services. All of these new Instagram features would be extremely useful for content creators and influencers who rely heavily on post engagement via likes, shares, comments and follows.
Many businesses now are implementing social media marketing in their business strategies as they know it is an easy way to gain exposure. With Instagram and other social media platforms constantly bringing in new features to help accounts grow, it’s providing users with more tools to experiment with while creating engaging content. This in turn could result in an increase in content creators and marketers using the app.
How Snob Monkey can help you…
Snob Monkey specialises in all things digital. Not only can we optimise your online social presence, but we can create high-class websites using WordPress and incorporate our SEO services to boost your site in Google’s ranking. As a London digital marketing agency, Snob Monkey is at the centre of innovation, creativity and technology. From social media management to accelerating your social growth and web development to improving your organic site traffic, we can provide a wide range of services to suit your marketing desires and budget.
Written by Neha Pindoria