How To Use Instagram Stories For Your Marketing
Ever since Instagram Stories got released back in 2016, the way we use it has absolutely changed – Instagram lets us upload pictures to our Stories that will be visible for just 24 hours. This upgrade makes it easier to choose which pictures to post; the pressure for the perfect picture is lower because it will only be visible for just 24 hours anyway.
Your company can use Instagram Stories as a way to keep your loyal followers informed about what your company is up to.
We wrote a few tips on how to make your Instagram Stories stand out from the others:
Tip #1:
Instagram lets its users choose between different text styles – Which is something your company should definitely take advantage of! Make sure you choose a text style that stands out and grabs the attention of your audience.
Tip #2:
Instagram not only lets you use photos and videos but also gives users the opportunity to put a coloured background and insert text – Which lets your company leave a fast message to their followers that will only be visible for 24 hours.
Tip #3:
To add some more variation into your Stories, you can use Boomerang; which is a 1-second looping video.
Tip #4:
Take portraits that automatically blur the background in order to make the subject stand out even more.
Tip #5:
Go Live! This gives you the opportunity to communicate with your followers in a more direct way. And it’s no secret at all that customers like to have some personal attention so they can be heard.
Tip #6:
Add some humour into your Stories by using Superzoom! Zoom in on a subject, then choose between a variety of humorous effects like Paparazzi or Surprise.
Tip #7:
Make your Stories unique and outstanding by using Rewind; it lets you – record a video that will play back in reverse.
Tip #8:
You’re not able to film because you have your hands full? That’s not a worry anymore because Instagram Stories now allows you to film hands-free!
Tip #9:
Use stickers, Geotags and Hashtags! Geotags and Hashtags will make your Stories more findable for other Instagram users (which will increase your views and followers) and Stickers will fill your stories up and allows you to be creative.
Tip #10:
Add the stories you want to keep visible to your highlights; this allows people to view your stories as long as it’s in your highlights.
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Email: contactus@snobmonkey.com
Telephone: 0800 368 9336
Written by: Danique Hoogewoonink
