Several studies have shown us that customer reviews are for absolute value when it comes to deciding on whether to make the purchase or not. When potential customers are doing their research on the product that they want to purchase, it’s important that your business will stand out from the others. This is why reviews, and especially online-reviews are so important for your business.
#1: Ask for short reviews
Make sure customers are able to leave reviews. It’s also important that the process of writing a review doesn’t take too much of their time away – a lot of people are in a hurry nowadays, and don’t want to waste too much of their precious time. By asking customers to write short reviews, you’ll have a noticeably bigger chance of getting more reviews, which is something that will help to build a reputation for your business.
#2: Create incentives
Your time is money! And so is your customers’. Make sure you’re giving your customers a reason to write a review about your company. You could for example offer discounts, coupons or free goods. People love to get free stuff or discounts – it will make them think about how much they saved on something. This will get people in a good mood when leaving a review about your business, which also increases the chance of a getting a positive review.
#3: Ask for it at the right moment
Always make sure you’re asking your customers to write a review at the right moment in their journey with your business in order to achieve optimal results. If you, for example, ask for a review at the wrong moment, it could easily result in a customer leaving a negative review about your business, that probably dozens of people will read.
Instead of asking your customers at a random timing to write reviews, make sure you ask them at the right moments.
We’ve got a few examples of ‘the right timing’ listed for you:
- After customers experienced success with your product or service;
- When customers re-order your product or service;
- After customers tagged your brand in a social media post;
- When customers are referring other customers to you.
Doing this will lead your business to get more positive reviews.
#4: Respond to negative reviews too!
Let’s face it: mistakes happen. It could happen that a customer leaves a bad review. But even though you get a one-star review, we recommend you to react on that review too. Make sure you’re responding to it in a friendly, solution-oriented way. Harvard research found that businesses who are responding to negative online reviews are resulting in better overall ratings.
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Telephone: 0800 368 9336
Written by: Danique Hoogewoonink