Using images to enhance your brand

Using images to enhance your brand is not an easy task. Content creation can be one of the toughest areas for a business owner to handle. Knowing what to post and coming up with a steady stream of new ideas is not always easy. Content creation is also time-consuming to put out onto social networks, so much so that many businesses just give up.

Images are the cornerstone of social media today. Why do you think social networks like Instagram and Pinterest have become so popular? They are all about images. People surfing the Web today are overloaded with so much information, that they are in a hurry to get through it all. So, what’s the quickest way to absorb information? It is through the use of images.

One thing to remember when choosing your images is to know for which social network you are choosing them. For instance, the images you use on Facebook might be different from what you post on Pinterest.

Funny Images

Funny or humorous images are used quite often on social media.  The key goal when using these images is to remember your audience.  Just posting a funny image without a point is worthless.  Such images might get you some viral sharing, but in the end, you could lose your audience if you just post funny images randomly or use them too often. If you use an image, you should have something relative to your business to stand behind it.

Funny images work well on Facebook, Pinterest and Instagram too. The key to remember is to not just post a bunch of funny images on your Facebook page, with no rhyme or reason behind them. If you are a dentist and post goofy images constantly, people will not look to your page as an authority, they may not find your page has value, so they may even unlike it.  Use funny images wisely.

Tips on Images

At Snob Monkey we create a lot of tips, incorporate their text into images and then brand them with our logo. That way, if the image is shared, our brand goes with it. Creating a tip image is simple to do. First, write down your audience’s 10 to 20 most frequently asked questions. Then write down short answers to incorporate those snippets of text into your tip images. You can either hire a graphic designer to create an image, or you can find an image of your own.

Quotes on Images

Quote images are very similar to tip images. You can find quotes related to your industry or even create some yourself, and then turn them into an image.

Office and Business Images

If you have an office location you work out of, do you post images from there? Maybe you post images of office antics? How about taking pictures of clients? Do you have a visual business? Are you a contractor, realtor, or interior designer? Then your business should have lots of images to show off! You can load full albums into Facebook, and create boards of different projects on Pinterest.

Another company that does an excellent job showing off their projects on their Facebook Page is Jacob Sardini They do Interior Design all over UAE, so they have plenty of awesome Designs to show off.

Infographic Images

Infographic images have really taken off on the Web as of late. What is an infographic? I like to define it as an image that teaches. You may be saying to yourself, my business doesn’t have anything I can teach in infographic. Think hard. What are the 10 top questions customers ask? Could you turn the answer into something visual? Sure! Is there a story behind your business? Maybe that could be an infographic. The ideas are endless.

Infographics are most likely not something you can create yourself — unless you are gifted at graphic design and have the time to put into it. If you hire someone else to produce your infographic, you will want to choose a solid concept that can be used over and over for your business — because these images take time to produce and a graphic designer’s time isn’t cheap.