With more than 25 million Business profiles and a total of 800 million profiles on Instagram in 2018, Instagram has become an important tool for businesses to market their products and services. Using Instagram in order to engage and interact with your audience can be really effective – if you’re using it the right way. In this blog post, we’re going to tell you how you should use Instagram for your business.
Post content that’s for real value to your audience
Given the fact that Instagram is a visual platform, it’s important that you’re delivering high-quality content to your audience in order to attract them to your profile.
It’s not about just posting some pictures of the products that you’re offering to increase your brand awareness. In some cases, it’s actually better to not do it. With the largest amount of start-ups ever before measured, you have to make sure your business is standing out from the crowd. You could for instance use humour to engage with your audience; post some memes, funny quotes and jokes that are relevant to your business from time to time. The point of doing this is to add value to Instagram’s community, rather than only using the platform to advertise. This is for absolute value when trying to achieve long-term success.
Keep a consistent theme on Instagram
Every single post that you’re posting should be good and of value on its own. You need to create a consistent theme to keep your audience’s loyalty.
“Theme” relates from hashtags and captions to Stories and photos. You have to be creative in order to stand out from the crowd. The more consistent you are with your posts, the more of a chance you have to attract your target audience.
A lot of people might be thinking that’s better to have various themes in order to attract different people, but sticking to just one consistent theme will help you to create stronger and more genuine connections.
Create long-term engagement with your audience
There are a lot of ways out there to engage with your audience. You could for example reply to comments of your potential customers, run contests and giveaways or use the Polls feature on your Instagram Stories. By doing this, you’re ensuring that your audience will stay engaged to your content, which will lead to long-term success.
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Telephone: 0800 368 9336
Written by: Danique Hoogewoonink