How Video Editing Can Impact Your Business
Where would video editing take your company? Blending visual media and sounds is an effective way to promote a business if it’s done right. Videos are becoming more popular by the day. If video editing is done well and to the right audience, the audience will be left feeling an emotional connection to your product or brand. Professional video editing will add a serious sense of professionalism to any project and turn your video production into a valuable product or brand.
Here are some benefits video editing would contribute to your business:
Personalise your business
Has your business got personality? If you answered yes, that is the correct answer! Adding video to your business is a great way to personalize your company to your potential customers. An audience loves characters, they do not like robots. Video production offers prospects that have that “pass-along value”. The kind of content the audience will want to share on YouTube, Facebook, Twitter and other social media platforms.
Editing has developed so well that personalising a company through video, is easy. There are so many tools that make your video have the connection that you want. Let’s look at the obvious, let’s say you were a sports company? Your video would consist of fast cuts and upbeat music. Or a charity, your edit would be slow-paced and in a minor key. There are so many factors to video editing, you can show your audience the message you want them to feel.
Video Is Engaging
Do you sometimes find yourself getting sucked into a video no matter how hard you try not to? What if, one day that was your video? Portraying a story about a brand or a product through video production is a more engaging form of communication. As it happens, vision is our most dominant sensor. Most information collected from our brain is visual. Have you seen how much pictures can boost engagement? Imagine how much more people would view your brand or product?
Imagine if your video became viral? Your business would be in the limelight on social media! Not only is visual content engaging, but the sound also has an even bigger part than you realise. How boring would it be to watch a video with no sound? Or if the sound was completely off-beat to the edit, it would be annoying right?
Video can increase the brand visibility
Do you ever find that when you see a brand or product advertised on social media or TV, you have an automatic trust in it? Your video could get good visibility on YouTube and other social media platforms if your brand produces engaging content for the right audience. YouTube has grown massively; it’s now the third-largest search engine in the world! Editing is where it all comes together; you can incorporate your brand logo, brand colours, font and basically all of the elements to your brand that make it that brand. You must remember the famous Drench Advert? Or maybe you don’t?
In 2008, Drench launched an amazing TV Advert featuring the Thunderbirds showcasing a non–diegetic soundtrack of ‘Rhythm Is a Dancer. The advert did very well. However, they did one mistake; they didn’t showcase their brand well. Sales went up for bottled water, but not a lot of sales increased for Drench.
Corporate video production has to look and feel professional and can make a huge impact on your business.
Written by Phoebe French
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