Having a social media presence is key things for companies in this day and age. Especially with the different types of social media accounts out. Facebook, Twitter, Instagram, etc. is key to get the word out about your company to your chosen target audience. So why not use multiple social media platforms to maximise your marketing for your audience. Here are some reasons why you should think about using a multichannel approach to marketing.
1. You May Not be Reaching a Portion of Your Audience
Social media is a hard thing to pinpoint, especially with the different social media platforms that are available for companies to use. Most companies only decide on choosing one social network thinking their target audience uses that one the most. But you wouldn’t put all your eggs in one basket, so why would you do it when choosing a social network? While Facebook and Twitter are the most popular choices, some of your audience may not just prefer those. People would prefer other sites like Pinterest, LinkedIn, YouTube or other social media platforms.
Becoming part of more than one community will increase your reach and help you connect with more people. However, instead of signing up for every social media account possible, think about what sites your target audience will use the most. Also, think about what each social networks can offer you.
2. Increased Search Engine Rankings
You’ve heard “content is king” and for good reason. The more quality content you have on the Internet, the better your website is going to rank. Social media is part of the content that will help boost your rankings. Having your company’s name out there on multiple websites will help you on the search engines, thanks to the high page rank of websites like Facebook and Twitter.
3. Greater Customer Service Experience
The last thing any company wants is a bad reputation, especially when a word can easily spread like wildfire on the internet. Multiple social media websites will give you the opportunity to keep track of what is being said about you. Customers will also get the opportunity to send you messages directly. Luckily, you can quickly put out these flames by being proactive and responding to the negative comments about your business, products or services right away. If you do get undesirable comments or questions thrown at you, respond with a solution to the problem your customer may have. This will show your audience that you want to resolve any issue they have, changing your reputation from bad to great.
4. Your Competition is Already There
Even if you aren’t a member of a social networking site, there’s a good chance your competition already is. Instead of letting them reap all of the benefits and potential customers that you could be getting, you should also be a part of that networking community. It’s pretty easy finding what social media accounts the competition is using since most companies list their accounts on their websites.
Social media has been a growing trend for businesses over the last few years, and for good reason. Before you begin dabbling with multiple social media sites, a strategy needs to be put in place that includes:
- Consistency: Instead of posting when you have time, post something at the same times every day so your audience knows when to expect it.
- Quality content: Don’t just post content to post it. Have something meaningful to say that your viewers will want to read.
- Engagement: Interact with your audience through social media, whether it’s by answering questions they post or by asking questions yourself.
- Images: Don’t just post links and text. People love pictures and infographics. Visuals are processed 60,000 times faster in the brain than text. Businesses that have used infographics have grown in traffic 12% more than those that don’t.
Written By: Amy Massey
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