Since new media has become the way how we consume information, it has gotten even more important to know about the latest technology. Most advertisements are being shown on mobile devices – the things people look at the most. What’s better? Advertising through digital or traditional media? Nobody is able to answer that question yet. But it’s a fact that the importance of having a Digital Marketing Strategy is huge!
It Keeps Your Business from Wasting Money
The biggest advantage of advertising through the internet is that almost everything is measurable. – You’re able to see the insights of impressions, clicks and much more. Digital Media is specific and targeted. Companies can easily see which platform is giving them the best results, which is harder to measure when using traditional media to advertise through. Also, knowing which platform is the most effective could keep your business from wasting money on advertising on platforms that are not as effective.
There has never been a time where businesses who are advertising their products or services are able to get a feedback within just a few simple clicks. Using a Digital Marketing Strategy allows your company to have direct interaction with your customers. You’re able to see what your customers like and what their preferences are. This is helping businesses to understand their customers and their point of view even better!
With so many ways to advertise on the internet, the amounts of several possibilities are also growing. Each platform has their own way of telling the potential customer a message. So get creative with your advertisements and more importantly how you are advertising them. For example, Google recently introduced Showcase Ads under shopping advertisements that are allowing different products of the same category to show to the potential customer.
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Telephone: 0800 368 9336
Written by: Danique Hoogewoonink