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Deliverables
Website Development
Search Engine Optimisation (SEO)
Client
BURNEY LEGAL
INDUSTRY
LAW FIRM
YEAR
2016 – 2017
The project
Established in London in 2009 by Mr. Ansar Burney, a world-renowned human rights lawyer, Burney Legal are a firm of solicitors specialising in many areas of UK, European and International law. Their mission is to become the most reputable and trustworthy legal practice in the UK, and as such they prioritise quality of work and client satisfaction over any other considerations.
Burney Legal were referred to Snob Monkey with the need of a more updated website. Their previous website was very old fashioned and their SEO was non-existent.
WHAT SNOB MONKEY DID
It was clear that Burney Legal was in need of a thorough website refurbishment. They previously had a non-responsive website which wasn’t even compatible for mobiles, giving Burney Legal’s audience poor user
experience. This was clearly having a direct impact on the reputation of the brand and their conversion rates. It became clear that to fall in line with current high-end competitors and digital trends, a complete
migration to a responsive website design was needed.
As we do with every client, we used WordPress to redevelop Burney
Legal’s website starting with the layout and positioning. Due to the large volume of information and data, it was important to structure each section by importance staring with who the firm are and the extensive range of practice areas they work in.
In terms of SEO, we started completely from scratch. We started by identifying what keywords best correlate with Burney Legal’s audience and the specific areas of law they operate within. The owner, Ansar Burney, is very well-known within the Asian community and so it was clear this was who we wanted to target through SEO. We also identified several backlinks and detected gaps between the high-quality and low-quality links. We managed to identify the missing metrics that were needed to improve the rankings.