What Snob Monkey did

It was clear that Burney Legal was in need of a thorough website refurbishment. They previously had a non-responsive website which wasn’t even compatible for mobiles, giving Burney Legal’s audience poor user experience. This was clearly having a direct impact on the reputation of the brand and their conversion rates. It became clear that to fall in line with current high-end competitors and digital trends, a complete migration to a responsive website design was needed.

As we do with every client, we used WordPress to redevelop Burney Legal’s website starting with the layout and positioning. Due to the large volume of information and data, it was important to structure each section by importance staring with who the firm are and the extensive range of practice areas they work in.

In terms of SEO, we started completely from scratch. We started by identifying what keywords best correlate with Burney Legal’s audience and the specific areas of law they operate within. The owner, Ansar Burney, is very well-known within the Asian community and so it was clear this was who we wanted to target through SEO. We also identified several backlinks and detected gaps between the high-quality and low-quality links. We managed to identify the missing metrics that were needed to improve the rankings.