How Social Media Marketing Can Revive Your Business
Social Media Marketing overall can target large audiences from teenagers to generation X, so there is so much potential for new leads. So, 2020 is now over and let’s face it, our businesses struggled hard this past year. But not to worry, with vaccinations being rolled out by the minute, we can for sure expect to see some normality in 2021. However, now is the time to start optimizing your brand.
We’ll explain the key features and benefits of using social media marketing as part of your process of getting your business back on track for 2021. So grab a drink, and a notepad and let’s get started.
Taking advantage of Facebook’s tools
Facebook, which also owns Instagram, has introduced some really helpful tools in recent years. In particular, Instagram shopping and product tagging have made it extremely easy for customers to browse and shop your products without having to visit your website. Not only will this increase sales, but also generate new leads if your business pages are attracting relevant audiences.
Facebook also allows you to be very specific in what kind of users you target depending on your industry. You even have the ability to customize your audiences which are also linked to Instagram and so can help with retargeting. For example, brands have the option to target ads at social media users that might have saved or even engaged in your posts which will then encourage them to revisit your brand or take an action such as visit your website or sign up for a newsletter.
Now we have another national lockdown, more people are online and so will feel more obliged to shop online. Brands have already taken advantage of this by posting more content and information on social media, and promoting their products or services as a solution or benefit to users during a lockdown. For example, clothing stores promoting their loungewear as ‘stay-at-home clothes’ or skincare companies promoting hand sanitisers and spot treatments as ‘face mask acne’ have promoted their products as a solution to a problem.
According to Statista, in October 2020, online traffic across 20 different industries increased by 1.5% compared to the reference period in January 2020. Online transactions increased by 26.7% in comparison to the index period and increased 8.3% versus the prior week.
Beating the algorithm
Although no one knows the exact algorithm, it’s clear that Instagram, in particular, is pushing reels to explore pages more and more which isn’t as saturated as stories or regular posts. This means that businesses should target these to reach more users to generate leads. Creativity plays a huge part in building an online presence so you should utilise this if considering using reels.
Reels emerged on Instagram as a result of the massive success TikTok had from the beginning of 2020. Instagram will place more users’ attention on reels to compete with TikTok and maintain their large audiences. Being consistent in posting and using hashtags relevant to your target audience is key to beating the algorithm. Both short and long-tailed hashtags will give you more chances in reaching more users.
Furthermore, when users save your content or engage in other ways, it’ll tell Instagram that people are enjoying your content and will push it out even more to other users’ explore pages.
Optimizing your online brand presence
It’s no use posting irrelevant content that your audience isn’t interested in. Every post or at least most posts should explain how your product or service can benefit the user. To keep audiences interested in your brand, content should be engaging, educational or entertaining. By incorporating either of these three themes, you’re most likely going to see a higher engagement rate as people are always looking for new information, inspiration or wanting to learn something.
In the last few years, consumers have become much more conscious about which businesses they purchase from as global warming and sustainability have become major issues in the 21st century. As more brands compete within their market, consumers have much more options in terms of who they want to spend their money with, and pricing now isn’t the only important factor. Therefore, it’s important as a brand to be transparent about your business’s supply chain and the sources used to show potential customers that your brand is sustainable and doesn’t have a damaging effect on the environment.
Being transparent about your supply chain and sustainability on social media immediately tells users about what your brand stands for ethically and you’ll be memorable when users decide on who they want to purchase from. You can view our social media marketing services here.
How Snob Monkey can help you…
Snob Monkey specialises in all things digital. Not only can we optimise your online social presence, but we can create high-class websites using WordPress and incorporate our SEO services to boost your site in Google’s ranking. As a London digital marketing agency, Snob Monkey is at the centre of innovation, creativity and technology. From social media management to accelerating your social growth and web development to improving your organic site traffic, we can provide a wide range of services to suit your marketing desires and budget.
