AI is transforming social media marketing as we know it. It has the potential to completely change the way companies do promotions on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
According to Markets and Markets, the AI and social media market is anticipated to expand from £460 million in 2018 to more than £1.5 billion by 2023, essentially because it can do social media monitoring at scale!
What is Artificial Intelligence (AI)?
AI is the development of computer systems that enables them to perform tasks normally done by human intelligence. For example, visual perception, speech recognition, decision-making and translation between languages. In other words, it is the science of making machines smart. For example, smartphones include a number of AI features, such as voice assistants and real-time navigation that are part of everyone’s daily routine.
How is AI transforming social media marketing?
Let us explain how Artificial Intelligence and social media marketing are coming together, it is the shift toward machine-assisted but human-created content. Social media A.I. tools can be used to identify online trends, evaluate the success of older posts to reuse on future posts as well as propose relevant insights from promotions. It has the ability to automate a number of time-consuming social media management activities, allowing marketers to focus on other non-A.I. functionalities such as content creation and managing distribution and engagement across channels.
Examples of AI used in social media:
LinkedIn uses artificial intelligence to provide job suggestions, suggest people you should connect with, and serve you specific content in your feed.
Facebook use advanced machine learning to deliver your content, recognise your face in photographs, and target users with advertisements.
Instagram (owned by Facebook) employs artificial intelligence to recognise images via the use of tags and trending information. It finds photos for particular activities, topics, events restaurants, experiences and lots more! With the help of tagging, the search tool helps millions of users discover tailored interests amongst millions of uploaded photos.
Snapchat uses computer vision, an artificial intelligence (AI) technology, to detect your features and overlay real-time filters that move with your face.
The benefit of AI in social media marketing is that users get an enhanced experience based on what they would like to see on their feed and discovery. The platforms generate an algorithm personalised feed over time with the help of AI, for users to find the most valued and relevant posts, a great example of this is Tiktok.
How Snob Monkey can help you get started with Artificial Intelligence for social media.
With over 10 years of experience in social media marketing and engagement across all channels, we have all the practice, skills and techniques you need to boost your profile and gain exposure. Our Social Media Management service takes complete care of your social media presence.
With billions of people on social media globally, understanding how to market on various social platforms has become an integral part of every business’s success.
From Facebook and Instagram advertising to YouTube filming and production, we utilise all social media tools available to ensure your brand reaches high-quality users that are interested in your product or service. Each social media marketing strategy we implement will be based on your brand goals.
As a social media agency, we’ll work closely with you to develop a set of goals and KPIs to measure them by and report back to you monthly with how we’re achieving your objectives.
For more information, check out our website and social platforms using the links below.