Digital Marketing: Why is it Important?
With the amendment and evolution of modern technologies, small and medium businesses do everything they can to keep up. But how does Digital Marketing effect this? The following ten reasons will show you why the employment of digital marketing isn’t only an investment-wise decision, but also an effective marketing channel that may assist you to grow your business.
1. Digital Marketing levels the online playing field
Digital Marketing provides small and medium businesses with the possibility to contend and attract their share of targeted traffic. Small companies currently have the resources to perform sales and marketing processes that were previously accessible solely to massive companies. As a result, small and medium businesses have the same advantages as massive corporations.
2. Digital Marketing is less expensive than Other Marketing Techniques
40% of the business owners surveyed claimed to get considerable savings by using digital marketing strategies of promotions for their products and services. This results in the company having more money for other investments to grow their business.
3. Digital Marketing helps generate higher revenues
Higher conversion rates delivered by effective digital marketing methods will deliver numerous profitable advantages for you, and your business in terms of higher and better revenues.
According to Google, companies using digital marketing methods have 2.8 times higher revenue growth expectancy. As a result, you will have more money to invest in your business, which helps grow your company.
4. Digital Marketing facilities interaction with the Targeted Audience
Interacting and providing your customers with proper engagement points will provide you with an insight into what your targeted audience desires.
Here are some benefits of real-time marketing for companies:
- Marketing effectiveness, precise targeting
- Enhanced client satisfaction and experience
- Increased client retention
- Driving revenue through customized offers
- Increased cross-sell, upsell rates
- Marketing efficiency and quick time to worth
5. It can build up Brand Reputation
Delivering on what you promised will assist you to develop a much better Brand Reputation. This can be done through testimonials from customers who have purchased something from your company before. These testimonials can be in the form of reviews or recommendations on social networks or review sites. For example, Trustpilot.
By reading the positive reviews, which show you delivered on what you promised, any potential customers may be more inclined to purchase from you as they can see other customers are happy with your service. A company with good reviews and testimonials will have a better reputation than brands with bad or average reviews/testimonials.
7. Provides better ROI (Return on Investment) for your marketing investments
The key to success in digital marketing is to create a steady flow of targeted traffic that converts into sales and leads. The more your business creates that sort of traffic, the quicker you’ll notice your Return on Investment.
You will notice whether you are getting a Return on Investment if you are gaining a bit of money on top of the amount you put into something. For example, if you do a social media campaign (a digital marketing technique) for £50 where you want people to spend money on the products your business sells. At the end of the campaign, you notice people spent £150 on your products during the duration, then your ROI is £100. This will suggest that the social media campaign that occurred was effective with your target audience.
8. Earns People’s Trust
Having testimonials from customers who have purchased a product or service before will result in new customers trusting your company quicker. According to Nielson Global Online Consumer Survey, 90% of respondents claimed they’d trust information about a specific brand, product, or service if the information comes from people they know. This means with the help of Digital Marketing, people will be able to access these testimonials quicker as they will either be on social media, review platforms or on your website.
9. Digital Marketing entices people to take action
Digital marketers will make use of clever and innovative ways to entice conversion using calls-to-action. Calls-to-action specifies what your net guests ought to do next. This could be found within email marketing, websites, social media marketing which will give the customer access to your website or to check out a specific product/service.
10. Digital Marketing ensures online business survival
Are you noticing your website has a lot of traffic but a high bounce rate? Want to find out why? With Digital Marketing, it will be able to lower that bounce rate and keep your web traffic high.
To ensure your online business survives, Digital Marketing offers different methods that will help to attract your target audience. This prevents you from getting attention from people who aren’t interested in the products/services you are offering. While targeting your target audience, you will be able to see that this traffic will deliver results that will lower your bounce rate. Also, it will increase the session time on your website analytics. For example, Google Analytics.
While seeing the difference in using digital marketing techniques and not using them, you will see a difference in what happens on your website and within your business. This can be in the form of new sales or clients, which will, therefore, increase your business’s revenue.
Need help?
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Email: contactus@snobmonkey.com
Telephone: 0800 368 9336
Written by: Danique de Jong
