Are your marketing expenses very high? Are you looking for a new cheap and effective marketing method? Then email marketing might be the perfect marketing method for you. Email marketing is the most direct and effective way of connecting with your leads and turning them into clients.
What is Email Marketing?
Email marketing is a highly effective Digital Marketing strategy for sending emails to potential clients and customers. Effective email marketing turns potential clients into customers. Therefore, it turns one time buyers into loyal customers.
The Importance of Email Marketing
Email is the number one communication channel
Did you know that about 91% of consumers check their email on a daily basis? Email is the only communication channel that has that many people on it every day.
How to get started:
1. Choose the right email marketing platform
Firstly, it’s really important to pick the right email marketing platform for your company.
Click here to read our blog on the best email marketing services:
2. Find out who you’re going to send the emails to
Are you allowed to send emails to the people you’re sending the e-mails to? We don’t recommend sending e-mails to people you got a business card from at a networking event unless you have permission. This is due to GDPR. GDPR means that you can’t email people without their consent. Otherwise, this doesn’t serve your company anyway.
People who are not interested in your email list are not the people who will buy from you. Sending them anything at all would be a complete waste of your time and money.
3. Grow your email list
You could do this through a lead magnet. A lead magnet is something you give away for free in exchange for an e-mail address. This could be anything! Therefore, it doesn’t have to cost you money. For example, it could be a webinar, a coupon, a free trial or sample, a cheat sheet of tips and tricks and many more! As long as it’s free for the customer, it’s counted as a lead magnet.
You could also get these e-mails by having a newsletter where your customers can subscribe to. Make sure in this newsletter they will be the first to hear about new products and/or give them a special discount which only people who are subscribed to the newsletter have access to.
4. Remove inactive subscribers to keep your e-mail marketing list fresh
E-mailing your subscribers on a consistent basis is very important. This results in your list not going to stale. However, your e-mail subscribers can still go to stale. They might have changed their e-mail address, or just simply just lost interest in your company.
Before you delete your inactive subscribers, you could send them a last-ditch-effort e-mail to try and re-engage with your subscribers. For example, some people send a last-ditch-effort email to their inactive subscribers that say, “Do I bore you?” and asks if still like to stay subscribed. Some people respond, but all others get deleted.
Aside from removing subscribers who are no longer active, you should remove email addresses you get either hard or soft bounces when you are sending emails. These can be seen on the email software (e.g. MailChimp) when you look at how well the email campaign is going. The emails that are getting this warning will take up most of your email list so by removing them you will free up some space of potential customers that want your service/products.
5. Talk to just one person
When you write the draft for your subject line and your e-mail content, it’s normal to think of the big amount of people you’re sending this e-mail to. However, it’s more effective to write to an individual person to make your e-mail more personal.
If you want to write this way, you need to know the persona of your customer. You need to know what they desire, their problems, their likes, and their dislikes.
Spending a day or two to get to know your customers can help you find out what these are. This will not only help you with your e-mail marketing but also improving your products/services.
6. Write to your subscribers like they’re your friend
A phrase like ”We’re offering a sale to our customers” can come off as distant. A more personal phrase could be ”You really need to check this out” or ”Have you checked this out already?”.
This makes the e-mail seem more personal and will prevent your subscribers from simply deleting your e-mails. These days more and more people are looking for reasons to delete your e-mail. If you appeal to them on a personal level, you’ll have a better chance of getting them to read your e-mail.
If you require further help or enquiries regarding any of our services, don’t hesitate to contact Snob Monkey. We will be happy to answer any questions you may have.
Telephone: 0800 368 9336
Written by: Danique de Jong