Graphic Design

“A picture speaks a thousand words”. Do you agree? Communication is portrayed in many different ways; funny enough, visual communication has the most impact. If your audience or potential clients do not understand what the purpose of your company is, the company will fail to grow. Visual content is the most striking way to hit the audience’s mind as the message remains in the viewer’s memory. So, where would graphic design take your company?

Here are some examples of what not to do in graphic design:

Quit school? Oh, quit smoking. Again, communication is the key. The design was almost a good idea. However, the bottom text doesn’t look like it’s part of the same campaign and the ‘school’ sign tops it off and brings a whole new meaning to the design. Graphic design takes time and thought in order to gain a positive impact. A first impression isn’t just for interviews; the graphic design must leave an impact on the audience at the first glance. The challenge is to grab an audience’s attention and keep them hooked. And the only way to do this is by creating a powerful graphic design.

When creating graphics, the message needs to be visible; your potential audience won’t take time to

find out what it is. A practical design should include useful features, such as easy navigation, legible fonts, and appropriate colours. Graphics with blinding colours, tricky fonts, or hidden navigation will be a headache for clients and employees.

So what can graphics do to make an impact on your company?

Brand Recognition

One step at a time, before creating an innovative graphic design, you need to establish a brand image that will be memorable and will stand out from the competition. Once you have identified your brand, you can interpret the colours and the style into any design you create and your audience will know it’s yours. Your design needs to target your audience in a way that is functional, attractive, and professional.

Communication

Graphic design can produce your audience with visual aids which can communicate your ideas. In most cases, words cannot effectively convey a message or information. A business is complex with many products, services, information and so on, which is where a good graphic design can come in handy. A good graphic design can narrate a story which can lead the audience to develop an emotional connection to the company. Having done your homework and researched your audience and potential clients, using professionally designed graphics will create a positive impression and will express your message and information effectively.

Graphics Makes a Company Memorable

In today’s generation, visual content is the most effective way to engage an audience, if they like what they see, they’ll remember it! A solid graphic design must be consistent across every visual, customer-facing aspect of a business. Using the same colours, typeface, imagery and mood, your audience will have the same experience when visiting your website, social media platforms and also viewing your offline media and will, therefore, remember you! Stand out from the crowd and be the company that people will remember.

Written by Phoebe French

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