One of the best ways to tell a story to your audience is through creative video formats. Because storytelling has an emotional impact, compared to other forms of advertisements, it makes a viewer more connected to a product or service.
Through appropriate sound, light, and sight, the video can promote a sale, outline a value proposition, build a story, and deliver the message you want to convey to your prospective clients.
In the digital era, businesses should be using video advertising to gain recognition in the market and boost their product sales.
Top 6 Compelling Ways to Make a Creative Video Ad
The question here is, what are the most effective ways to make creative video ads through which we can increase conversions and make our small business thrive? This is why we have curated the list of top 5 ways to help you make dynamic video ads that will get the job done seamlessly:
- Make the Most Out of The First few Seconds
Do you know how to gain and retain your target audience’s attention? If you make the first few seconds count, you avoid having potential buyers skip your ad.
Humans are known to have a shorter attention span than goldfish. It is also analyzed that people abandon videos within the first 5 to 7 seconds of watching them. So, how can you keep your viewers hooked?
Besides keeping your videos short and crisp so that they get to the point quickly, another way to keep your viewers hooked is by starting the video with a statement that sparks the interest of your prospective clients. For instance, you can address a common problem, share something intriguing that makes your brand stand out from your competitors, or ask a relevant question to keep your audiences engaged from the beginning.
- Use an Impeccable Video Maker
In order to gain more leads, you can use a video maker that empowers the brand/company to generate more leads and improve conversions. These platforms serve as the perfect tool to create any type of video you want to create to promote your brand or its products.
Moreover, these free online video makers also facilitate adding logos, featuring apt music, and creatively editing your videos with just a few clicks on your phone or desktop.
- Time your Video Ads
To maximize your customers’ reach and video ads output, you must target specific times of the year that allow the brands to increase engagement with their audience when they are paying the most attention. Yes, it is proven that particular times in a year are most effective in bringing more qualified buyers and increasing sales. You may also want to time your video with a product release or company announcement.
It is also important to remember that you create an ad, not a documentary. Therefore, you might have noticed that most video ads are less than 30 seconds. While making the video script, keep the optimal length in mind.
Create the video draft, eliminate superfluous content, and spread the message to your audience through your video ad the way you want.
- Tell Your Audiences About Your Brand’s Uniqueness
The sole purpose of video ads is to showcase and tell your audiences how unique your products are and what makes you different from your competitors. Let them know what’s special about your brand and what they will miss if they choose others over you.
Use a competent source of visual and audio storytelling and brief them about the most powerful aspects of your business.
- Incorporate a Robust CTA
Once you have got your viewers hooked, what next? Without incorporating a powerful CTA into your video ad, it will remain incomplete. So, always ensure to feature your ad with a CTA to keep your audiences with you for the long run.
Moreover, CTA decides the purpose of your ad, whether you just want to promote a product, you want your customers to buy them, or you want them to visit your website to see all the services your brand offers. Whatever your goal is, make an enticing CTA through graphics and text accordingly.
What to Consider When A Video Ad is Created?
There are a few important points that must not be overlooked while making a video ad to promote your business:
- The importance of A/B testing. It helps to find the ideal combination by letting you use different strategies and tracking their success rate.
- Decide the purpose/goals of your video ad campaign in advance. Once you know the goals, mapping out how to reach them becomes feasible, and identifying if your marketing is making a difference or if you require to follow some different strategy.
- An effective video ad will always highlight a problem and show the viewers how their brand will solve that problem.
- Incorporate your video ads with fun and enticing stories that will help transform your viewers into prospects.
- Choose a CTA relevant to your target audience.
How to Minimize the Costs While Creating a Video Ad?
Wondering how to cut down costs for your video advertisement? Even if you have a limited marketing budget, you can still create video ads that help your brand gain recognition and boost its revenue.
One way to do this is to get your employees to act in the video instead of hiring professionals. Plus, subscribing to a reasonable online animation platform will also help.
Producing high-quality videos may seem daunting to many, but it is not. With the help of robust video maker platforms, you can streamline the video-making process, and customize them with text, music, and effects that speak directly to their prospective clients’ preferences.
There is a video for all businesses, budgets, and goals. All you need to do is choose the platform that will aid you in creating your video ad journey. So, have you started making creative video ads to elevate your business?