Questions are often answered with more questions, as it is in this case because the question is how important are Analytics to your business… The response is do you know what Analytics truly are?
Analytics is what your business would use to view the number of clicks, views and interactions it has.
How would Analytics benefit your business?
It would benefit your business by providing you time-saving information such as peak times for clicks which would indicate to you what time you would be needing to post, including which pages they visit too. Also, it provides demographics that can help you find out who your audience actually is, so in-depth it will go as far as telling you their gender.
Knowing which page they visit, gives you insight on which page to be more active on, which will help you interact with more clients.
Knowing information like which gender views your profile more, depending on the contrast of the numbers can dictate the content you put out, enabling you
to have a much more targetted.
Also, the analytics tell you the negatives, posts that didn’t reach many people or f a page is not being visited, this would then allow you to change your strategy from an unsuccessful one into a successful one.
In conclusion, you don’t know where you’re going until you’ve known where you have been, before you take your business any further you need to know the positives and negatives.