Social Media for Real Estate Agents
What is the best Social Media for Real Estate Agents?
Facebook for Real Estate Agents
1. Post about Your Neighbourhood. Show off your listings’ neighbourhood. This both markets your area to prospective residents, and also shows your passion and knowledge of where you are selling homes. For example, If there is a new community centre being built, post about it, and express the merits and how it will make the lifestyle better for new (and existing) residents.
2. Use Images when you Update. Images on Facebook are the most engaging type of content. The more likes, shares and comments your posts get, the more they will be viewed in News Feeds by the friends of your Facebook Fans (people who Like your Page).
3. Post about Events in Your Neighbourhood. Show how wonderful your city’s culture is. Post about local events in your town. If you’re going to a neighbourly event, tell your Fans, and invite them to join you. Ask questions, too, to spark engagement.
Check out how Polygon Homes uses this tactic on their Facebook Page. They engage with their market and show off the amazing events you could go to if you lived in this city. They ask a question, too, to get more comments and create a friendly tone.
4. Show you Care About Your Clients. You do this in person, so show you care about your clients on your Facebook Page too.
5. Engage with Contests. Contests and Sweepstakes provide an amazing way to create more engagement on your Page and have fun with your Fans. You can use all kinds of contests to develop deeper relationships with your clients, get to know their likes and dislikes, and promote yourself as a realtor who listens. You can even use them as a way to market your listings, too!
6. Post Your Listings. When you post your listings, keep your personality of you and your Facebook Page. This is not a print ad. Tell about the home, and what points will sell it. Tell me how many bedrooms and baths. Tell the address. Tell the price. _ But keep it engaging. _
Ask questions about your new place, to get comments about what people like about it, what they like about the neighbourhood or comments about the schools and community facilities. Post about your Open Houses, too.
7. Use Geo-targeted ads. Facebook lets you target your ads very specifically. You can use promoted posts, for example, to get your great Facebook posts seen by other Facebookers in your geographic target market.
Twitter for Real Estate Agents
1. Tweet Tips about Staging and Moving. Help out your clients (and yourself), by teaching them how to stage their homes for better sales. Post links to good articles and videos on how to present a residence when you’re selling it.
2. Tweet Local News. Twitter tends to be a great place for news. If there’s a new school being built in your area – tweet about it. Good news stories to show how great your neighbourhood is – and how well you know it.
3. Tweet Questions. Post questions to your followers to encourage a response
4. Use Hashtags. On Twitter, using hashtags gets your Tweets seen by more than your Followers. Use relevant and specific #’s to get found by those looking for your subject matter.
5. Tweet about Charity Events. Tweet about local events you support. Show you are connected and trustworthy and care about your community
6. Use @mentions to Keep in Touch with Clients. Twitter lets you send tweets to specific people. Aside from using Direct Messages, send out a Tweet to congratulate a new homeowner, or thank a local merchant for assisting you, etc.
7. Use Contests, Sweepstakes and Group Offers. Like on Facebook, use contests, sweepstakes and group offer to create more engagement with your clients and get your Tweets seen by their Followers.
8. Tweet about Your Listings. Again, use the 80/20 rule. 80% of your content is about lifestyle and connecting; 20% is about your listings. You do this in your sales, don’t you? Do it on social too!
Intersperse your Twitter content with your real estate listings. Include info about your places. Include images of your houses and apartments, etc. Include short videos too, if you have them. People can also continue to read here if they need some help with estates.
1. Set Up a Board about Your Neighbourhood. Sell the area of your listings. Create Board about the amenities, shops and services available in your community.
2. Set Up Boards about Your Lifestyles. Show who you are, too. Set up Boards about your hobbies. If you like to cook – post some of your favourite recipes. If you like to play tennis – post about tennis groups, and where to play tennis in your locale.
3. Set Up Boards about Home Decor. Appeal to the inner designers on Pinterest, and show off beautiful photos of amazing home decor. Link to how-to sites, too.
4. Set Up a Board for your Listings. Keep with the 80/20 rule, but make sure you have a Board specifically for your listings. Make sure your listing Board is located in your first four. This keeps your listings easy to see (in tech talk, we call this “above the fold”).
5. Use Hashtags. Like on Twitter (and Facebook, too), you can use hashtags to connect with your market and extend your posting reach beyond just your Following.
6. Use Contests and Giveaways. Again, like on Twitter and Facebook, use contests, sweepstakes and even group offer to gain more engagement (and ultimately more clients).
7. Cross-Promote with a Facebook Pinterest Tab. Expand your social reach by getting your Pinterest updates on a Pinterest Tab on your Facebook Page. Don’t worry, it’s not all that complicated – and it gets you more engagement with more of your social connections.
Set up a business page and make sure your personal LinkedIn page is filled in – include a good summary, introducing yourself, and why you’re a good realtor choice (both to buy from and to sell through). Join local groups and participate in them. Keep connected with your clients, and ask for referrals through the site (just as you would in person).
Youtube
Make videos showing your listings. Use a short video to introduce yourself (you can embed this onto your website too!). Use videos to show off the best features in your neighbourhood. Make video contests to get user-generated content (UGC) from your clients.
Blog
Blogs are a great way to write about your knowledge of your trade and get your clients clicking on your website. (Blogs are also great for SEO, and keeping fresh content directly on your website.)
