Do you own a business? If so, you probably understand the struggles it faces, and are just barely getting by, right? The question is, how effective is your digital marketing? With the consistent change and evolution of modern technologies, small and medium businesses are trying their best to keep up. Digital Marketing offers companies with different tools and strategies. You want to beat the competition, right? Digital Marketing gives your company the chance to stand out from the rest, grow your business and in some cases, survive.
Here are some reasons why your company needs digital marketing:
You all probably knew brand awareness was going to be first on the list, right? With great brand awareness, your company will become known to others, form a good reputation and will give your potential clients or customers a foundation of trust. If you’re eager to get your company online, be smart! Stick with your brand colours, expose your business to relevant social media channels and stay professional.
According to statista.com, there will be 42.88m monthly social network users by 2022, in 2015 there were only 38.01m. Imagine how many people could potentially see your company! Most people love to talk, right? Exposing your brand online potentially influences others to talk about your brand. Do you ever find that if you see a brand online multiple times, you have formed a trust for that company? Imagine what people would think about yours?
As we all know, technology is developing rapidly, even offline media has formed ways of analysing their audience. Did you know that some billboards have facial recognition? Allowing companies to get a rough reading on your age and gender? That’s shocking, right? Although, nothing can compare to online results. Receiving data online gives you a more accurate reading of information; the internet knows more about you than you think! As scary as that sounds, it’s very helpful for companies like yours, you can learn more about your audience, how many people have seen your content and whether your ads reach the correct audience and location.
Speed of Customisation
Digital Marketing gives customers and clients 24/7 availability. Instead of a consumer having to pick up the phone, get in their car or commute on public transport, they are just a few clicks away from getting your products or services. Most people live busy lives, and having information that people want online speeds up the process of sales. If people have to wait till a company opens for the day to receive the details they want, they will more than likely forget, we’ve all got other things to be attending to! Having a company online gives a company more flexibility. Consumers look for a personalized journey which can’t be done with traditional marketing. Digital Marketing allows a company to use an individual’s interests to tailor a message.
Reach a Larger Audience
Online is accessible to a larger audience, whereas, offline media is restricted to a geographic area and limits the number of people who see your advertisement. Reaching a larger audience will get your company known by more people, even if a person from your audience isn’t relevant, they will more than likely know someone who will.
Written by Phoebe French
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